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5 Proven Search Engine Optimization Hacks for Dentists

18th November 2017 - SEO
5 Proven Search Engine Optimization Hacks for Dentists

To have your dental website positioned well in search engine results, it is important to take your Search Engine Optimization (SEO) endeavors from just concentrating on Meta tags, content optimized for keywords, and image alts to the next level.

Here are some definitive novel SEO practices that can be the wherewithal to grow the web presence of your dental practice and acquire more leads.

seo infographic

1. Kick Old SEO Habits

Still caught up in the past? It is time to ditch those old school practices and embrace more efficient alternatives. Unlearn the following to see your dental website rankings go up:

Let’s have a 30-second activity here for a better grasp of things. Pick the option you feel is good for SEO:

If you chose option 2, then you are right! The idea is to get into the shoes of your potential audience and then appraise your content. Doesn’t the first option sound spammy? And would you not be reluctant to click on the link directing to it?

Do not forget that you will have to word your message in a way that it attracts clicks. The number of clicks drawn will indicate to Google that your content is relevant. This will help your webpage, and eventually, your website rank higher.

Are you trying to rank for “Dentist in New York” or say, “Dental Clinic in London”? Are you tempted by the idea of buying the exact .com, .net , .co.uk. , or .biz domain names to conquer these keywords? Something like www.dental-clinic-in-london.com? Then you should know that this outdated practice will not help create a brand for your dental office in the long run.

People will have no memories with these generic domain names. They will not associate your dental practice with these keyword-rich domain names.

This strategy might initially help you get some traffic and leads. But eventually the clicks will take a flight from your dental website to those of your competitors who establish themselves as a credible brand with a well-thought-out name, good reviews, and sound SEO and content marketing practices.

This strategy will also negatively impact your efforts for accumulating web and press mentions.

2. Aim for Featured Snippets

A good way to give a boost to your search engine rankings is to aim for featured snippet on Google.

For the uninitiated, a “featured snippet” is that block at the top of the search result page featuring the question you’ve asked along with some text summarizing the answer. It has also been called “Position 0” by some of the SEO gurus.

Featured Snippet

Google extracts the summary from the webpage that its program considers the best answer to the query.

A featured snippet is displayed right at the beginning of the search results page, thereby giving you one more virtual real estate to explore for positioning your webpage well.

To show up in snippets, make sure your content is in the right format. Texts, graphs, and tables are considered snippet-friendly.

Try answering a long-tail query like “how much is the cost of dental implants in Costa Rica?” or “how much does All-on-4 Implant cost in Mexico?” in 40-50 words.

Don’t forget that the key is to write a compelling message that will keep your audience engaged and improve the click-through rate (CTR). This will push your search engine ranking up and also draw more traffic to your site. The result – more leads!

3. Go Mobile

It is paramount that you optimize your website for mobile. According to Smart Insights, 68% of health-related searches begin from the mobile phone. So work towards a game-plan for the mobile view of your website.

For this purpose you will have to:

While going mobile is important, remember not to completely forego the desktop view of your website.

Responsive Design

4. Speed Up Your Website Load Time

If your website does not load like lightning, then it is probably not fast. Since most of the people access the web on mobile phones, it is important to give your audience a quick and seamless on-the-go experience.

It's All About Your Website's Speed

These are some simple hacks that can make your website load faster:

 

5. Don’t Forget Voice Search

When was the last time you “OK-Google-ed” something? Chances are high it was not very long time back.

With virtual assistants making great inroads (almost 20% of the Google queries were voice searches in 2016), you would be committing hara-kiri if your website content is not optimized to suit the palates of Siri, Cortena, Google Voice Search, and Alexa.

Voice search queries are more conversational in nature. Look out for the long tail keywords targeting your dental business and marry them with conversational phrases that have helped you garner patients in the past.

A good way to go about it is to revisit the questions asked by your patients. Build up a repository of these questions by recording calls with clients and documenting their queries. Once you build up a long list of Q&As, you can create content pages addressing these conversational terms.

The Internet is a rich source of new business. And tapping internet marketing with new age SEO tactics will propel you towards acquiring new dental patients.

 

About the Author

Ravika is a digital marketing strategist for DentaVacation.com, a dental tourism company which facilitates dental treatment across the globe. Armed with a master’s degree in electronic commerce, she works perpetually towards finding the right balance between compelling content that delights the potential dental clients and inbound marketing practices that charm the search engines.

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