The Importance of Backlink Building in An SEO Campaign

20th October 2017 - SEO
The Importance of Backlink Building in An SEO Campaign

The landscape of digital marketing and SEO is always changing, but one thing that has stayed the same is the importance of building quality links. Although many people only think of the benefits of link building to SEO and ranking on search engines. But in reality, these links help to improve more than just your rank on search engines. These links help build visibility, authority and relationships. Giving your business long term benefits for more than just SEO rankings. If you want to improve your SEO rankings talk to the professionals at Fabric, who offer SEO services in Auckland.

What are backlinks?

When a webpage links to any other page, it’s called a backlink. Building quality backlinks is one of the most important factors SEO ranking. Although they are traditionally only built for SEO purposes they also have a lot of other benefits to your business. But not all links are created equal you need to link to high quality relevant pages, with good domain authority. Then the domain authority will trickle through to increase your own websites URL.

Increases Authority

Whenever you link to a specific landing page on your website, the link increases that page’s “page authority,” which makes it more likely to rank in search results. However, links also increase your overall “domain authority,” which applies to the whole website.

Brand Visibility

One of the most beneficial things that comes from quality link building is brand visibility. Through building relevant links your brand name, you become a well-known brand name in your industry. The majority of link building these days involves ‘brand name’ link building, which includes building links to your website with the anchor text being your brand name. This helps to build awareness of your brand and what products and services you offer.

Increased Reputation

Link building is good for more than just getting your brand out there through building links to relevant blogs and websites. It helps to build trust in your company and helps you to be seen as an expert in your sector. For example, content creation which helps you show off your expertise, and this can go a long way toward building your brand. When you do outreach to blogs and industry directories and try to get links built, you are showing your expertise in your industry and developing a reputation for being knowledgeable about things in the industry.

Building Relationships

Backlink research such as press releases and blog outreach can help you build valuable relationships with key influencers in your industry, and these relationships can mean that your business becomes highly regarded and trusted. Promoting your industry relevant content to influential blogger helps to build working relationships. These relationships are mutually beneficial as you can swap content and links between each other.

Increased Traffic

The more links you get from other websites, the more people can see your content and webpage. A good link from a high traffic website can lead to an increase in traffic, too. If it is a relevant website, chances are that the traffic is also relevant and may lead to a jump in sales. But it is important to remember that the amount of traffic is not the most important factor, it is the relevance of that traffic. Google can tell what is and is not relevant so it is important to only link to blogs that relate to what your business offers.

Although many may think that link building does not play a big part in SEO anymore. They could not be more wrong, building good quality links still plays a massive role in how google views your website and how you rank in search engines. It is still important to submit your business to relevant directories and write original content and post it on industry specific blogs. Building a variety of quality links to your website helps Google to understand that you are a quality business, but it also has a lot of other positive benefits to your business.

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