When designing something that needs to represent Britishness, it’s all too easy to fall back on tired old visual clichés and stereotypes. An experienced branding expert tells us why, as a design industry, we need to fight that urge.
“Few issues are currently more contentious or heavily debated than the discussion around what it means to be ‘British’. The changing face of our nation’s culture has made us rethink a more modern and inclusive representation of Britain that not only reflects the diversity of our society, but also captures the personality and collective mindset of a nation that has always been loved for its unique brand of humour, eccentricity and ‘get on with it’ type stoicism.”