Starting a tech business? Read these books first

27th June 2018 - Business & Marketing
Starting a tech business? Read these books first

Do you run a young tech startup? Perhaps you are thinking about entering the sector? Whatever stage your business is at, knowledge is power, and this rapidly evolving industry, staying ahead is crucial.

The 7 books below are ideal if you are an entrepreneur trying to build a successful tech company. From developing & refining the next world-changing trend, to creating an ideal work environment, there’s a lot you need to know – so get reading!

1. Bold: How to Go Big, Create Wealth and Impact the World

Bold is an absolute godsend for new businesses. Written by business experts Peter Diamandis and Steven Kotler, the book is presented in three parts. Part 1 gives you an in-depth insight into how start-up companies are going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever before, and how technology — like 3D printing and androids — plays a part in this trend.

Would you like to know Richard Branson’s secret to success? Read the second part of this gripping book to find out. Part 3 then lays out real, actionable ways to create lucrative campaigns that will help your business grow big and fast. An absolute must for anyone who dreams of making it big.

2. The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Written by non other than the former executive editor of Wired magazine Kevin Kelly, this incredible book takes a look at the possible tech landscape over the next 30 years – exploring the ways that different technologies could mix, merge and overlap and what this means for business owners.

The author casts a wide net an examines a number of different technologies, from AI to VR – and explores lasting impact of technology and its effect on life and consumerism. Study this book if you want to get ahead of the game.

3. How Google Works

When you think of big tech companies, there are few bigger than Google. Many of us are familiar with the product, but this book gives us a rare behind the scenes look at the business that runs it all. Written by Google executives Eric Schmidt and Jonathan Rosenberg, the book offers a detailed & authentic view of the company from the people that know it best, looking at the corporate strategy, workplace culture, decision-making, and management philosophy of the search giant.

If you’re struggling to get your idea off the ground, get some inspiration from one tech’s biggest successes.

4. Networking Like a Pro

Networking Like a Pro by Ivan R. Misner is written specifically for those who are new to the industry and just testing the waters. Read this book to learn how to overcome many common networking hurdles that could hold your company back.

In the technology sector especially, reaching out and making new contacts is an area you just can’t ignore. Networking Like a Pro is full of practical ideas, usable templates and real-world examples that will help you craft an effective networking strategy.

5. The Lean Start-Up

Are you just itching to get your name out there and grow your business as rapidly as possible? This book will tell you everything you need to know. Written by Eric Ries, this book will show you how to launch, adapt and grow your new tech business. Using real-world examples and case studies, this book will teach you the right way to do things whilst avoiding many common pitfalls.

6. The Upstarts

Sometimes, the best way to build a successful company is to learn from the best. The Upstarts follows the story of two of the biggest names to emerge from the tech sector: Uber and Airbnb. Read this fascinating book to learn how these two companies become two of the most influential tech brands in the world.

In 2018, it pays to break convention and question the established rules — just like Uber and Airbnb did.

7. Conscious Capitalism

How do you build a successful corporation while treating your employees well and acting with social responsibility? Authors Raj Sisodia and John Mackey believe that it’s possible for capitalism to benefit everyone when it’s done right.

The decisions you make as a business owner can a have tremendously good or catastrophically bad effect on the world around you. (Side note – you can make sure your employees are happy and organised with good human resources such as Cezanne HR software!). Conscious Capitalism examines several leading companies — such as UPS, Google and Amazon — to give an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture. Awareness of your brand’s impact and place in the world is essential to running a successful company in the 21st century. Use this book to become more mindful.


This article was written by Where The Trade Buys, a leading print company that produces promotional books, brochures and catalogues.



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