Complex strategies and wild ideas are all well and good, but in reality, it is the simplest adverts that tend to make the biggest impact. Some brands have [...]

You’ve probably spotted an Audi car featured during a movie, more times than you can count! The Audi brand has had many product placements in various films [...]

When you have a franchise business, you are a part of a larger network of similar businesses, yet at the same time, you are located in a certain area with [...]

Way before the internet era, business owners were using powerful marketing tools to advertise their products and services, to gain new customers and to [...]

How should your market your business in the accommodation sector? It’s no easy task and there are certain things you should definitely avoid doing if you [...]

There’s no denying that the high street is experiencing a struggling period of its life — with countless stores going into administration as a result. If [...]

As a property manager, are you thinking of targeting Millennials as possible renters for your units? If so, you need to understand exactly what this group [...]

In 2016 alone, £115.9 million was invested in direct mail and online display campaigns by the UK’s car dealers. This is according to figures which were [...]

Do you run a young tech startup? Perhaps you are thinking about entering the sector? Whatever stage your business is at, knowledge is power, and this [...]

One of the most important tasks as a small business owner is understanding and maintaining your relationship with your customers. Online user-generated [...]

Indeed, a real estate agent’s job is tough. With the fierce and intense competition in the market, you will need to have unique, fresh, and remarkable real [...]

Running a successful marketing campaign is always tough. If you are marketing a charity, chances are you only have limited funds from donations, which [...]